Point of Sale (POS) Integration with Your Website

Once significant, integrating your website with your point of sale (POS) system is now becoming more and more crucial. Both eCommerce and consumer expectations are expanding quickly. An essential part of any retail system, the eCommerce website has quickly evolved from an optional add-on. It no longer makes sense to maintain your physical store's current point-of-sale system and eCommerce website distinct in this new setting. A disjointed payments infrastructure complicates data collecting and results in a fragmented and uneven client experience.

We'll examine how to integrate a point-of-sale system with your website in this post. However, let's first examine what POS integration is and why it's important.

What is a POS system? 

The in-store technology used to register purchases, collect customer data, process payments, and issue invoices and/or receipts is known as a point of service (POS) system. It is also occasionally referred to as a point of service or a point of purchase system.

A retail company's standard point-of-sale system includes:

·       A barcode scanner

·       A card processor 

·       A receipt printing machine

·       Software for recording purchases 

·       A screen

The functionality of POS systems varies. For instance, many are also capable of:

·       Make stock orders automatically

·       Sign up for loyalty points and a discount.

·       Gift cards are issued and used.

·       Handle refunds and returns.

·       Control employee hours, etc.

The digital counterpart of a conventional point-of-sale system is an e-commerce POS system. Typically cloud-based, these systems manage eCommerce sales by utilising an online "shopping cart" and payment form to finalise the transaction. It typically offers analytics and is connected with the eCommerce platform.

eCommerce POS integration: what is it?

With an eCommerce POS connection, a different platform or plug-in synchronizes the point of sale systems of your online and physical establishments.

When it functions properly, it allows retailers to easily coordinate their offline and online operations. It makes it possible for third-party programs to integrate unified data from all platforms and communicate in real-time.

Prices, inventory, promotions, shipping capabilities, and more may all be updated and optimized as a result.

Different levels of integration exist. It's not always enough to only be able to transmit sales data between components. Additionally, you may wish to keep track of losses, credit card processing information, export sales dates, inventory, and other data.

Why not use a single point-of-sale provider?

On the surface, you may streamline your workflow by using a single point-of-sale supplier for both sales channels.

Nevertheless, it frequently results in companies being compelled to stop using specific apps that are incompatible with their new standalone point-of-sale system.

The complicated payment requirements of any particular B2B organisation cannot be met by a single point-of-sale system.

Integration is the way to go if you want to keep utilising and testing best-of-breed apps to improve your payments strategy (for example, for a specific accounting program).

Why are physical stores and internet sales frequently kept apart?

In the past, a lot of retail companies started off as physical stores. Many have been inspired to add websites and eCommerce solutions later, almost as an afterthought, by the rise in online shopping in recent years.

Naturally, the opposite might also occur: an online sales-focused eCommerce platform chooses to launch a conventional retail company—think Amazon!

Some people think it makes sense to start a store and then launch a different eCommerce company with its own eCommerce point of sale system. They can concentrate on their physical store and supplement it with online sales.

Some even employ distinct teams to oversee both channels: one for in-store operations and another for specialised eCommerce sites.

The drawbacks of seeing in-store and online shopping as distinct

At size, it becomes challenging to manage multiple teams and sales channels at once. Our buying habits have been altered by the internet, and the interaction between these many channels has rapidly changed as well.

After all, the same inventory is used by these several business divisions. Retail management operations may encounter issues when information about sales, stockists, customers, and promotions is communicated across the two channels.

This may lead to annoyance for clients and even among coworkers:

·       It can result in erroneous inventory tracking, which would irritate customers over cancelled items.

·       Workers from several teams can require different products at different times, which could cause conflicts.

Advantages of Integrating eCommerce POS

Thus, it is evident that launching an eCommerce website has immediate financial benefits. Let's now examine some of the less evident advantages that POS eCommerce integration offers your company.

1.Eliminates manual data entry :

It is necessary to synchronise several sales channels and point-of-sale systems, frequently through manual data entry, when separating your physical store from your current website. This is time-consuming, labour-intensive, and prone to human error.

Learning to use various POS systems necessitates a longer staff onboarding procedure.

Potential human error in data entry might irritate your clients by resulting in inaccurate invoicing, problems with inventory, and conflict during the onboarding and reconciliation procedures.

Your online and offline sales channels will immediately synchronise with the correct integrated point-of-sale system. Data reporting between your eCommerce platforms and physical store will no longer need to be reconciled. Additionally, you can onboard your staff more quickly.

2.Better client information :

You will need to manually reconcile the data records and analysis you do have if your POS and eCommerce site aren't integrated. This can take a lot of time and raise the possibility of mistakes happening throughout the replication process.

Successful eCommerce POS integration automates this process and allows for a comprehensive view of the data. With improved analytics capabilities, you can thus obtain a more thorough and perceptive understanding of the behaviour of both offline and online clients as well as the points at which they overlap.

Integrating your point-of-sale (POS) systems also helps avoid fraud, which can occur when unscrupulous actors take advantage of a misunderstanding between in-store and online shop systems.

3.Provide discounts and promotions across channels:

Nowadays, buyers like to look at and buy things both online and offline and demand the same seamless experience, independent of channel. 

Maintaining consistency with discounts and promotions is made easier by managing your sales across both platforms.

It enhances your ability to inform clients about exceptional deals (like flash sales) and the ways in which they can participate in your loyalty programs.

Analytics can also help you understand how well the promotion worked.

What is the best point-of-sale system to use?

Your choice of point-of-sale system is influenced by numerous factors. Maybe you wish to work with an eCommerce program and point-of-sale system that you already have. Or perhaps you are beginning from the beginning.

In any case, you should think about your options first. You can start by reading reviews in trade journals and on websites such as Trustpilot, but don't undervalue the importance of talking to other entrepreneurs.

There are several reputable POS system suppliers to look at, such as:

·       Square 

·       Vend

·       Bingo POS

·       Intuit QuickBooks 

·       Shopify POS 

Your choice may also be influenced by your industry. For instance, food vendors frequently select specialised platforms such as Local Line.

3 things to think about when selecting a point-of-sale system

Let's examine three important considerations for your POS eCommerce integration, aside from industry expertise and recommendations.

1.Compatibility:

The location of your online store and the compatibilities it offers should be taken into account.

There are several options for POS and eCommerce platforms, and POS connectors have developed in tandem with digital commerce. Before making a commitment, you should confirm that the providers you have selected are compatible with other software that is essential to your business.

Of course, as a starting point, you can always think about moving providers or combining features from other software, depending on your existing POS and eCommerce site.

2.Cost:

The hardware and software options that each POS system offers can affect its price.

Cash drawers, barcode scanners, card readers, receipt printers, touchscreens, and other parts make up point-of-sale hardware.

All of these components taken together can cost anywhere from $400 to $7,000 up front, however ordering for several sites will certainly increase this amount.

Additionally, POS software can be rented or purchased altogether. This can be totally free or cost up to $1,100 to purchase outright, or $35 to $40 a month to rent. Suppliers frequently provide a variety of customised bundle offers.

Fees for processing payments must also be taken into account. Rates vary throughout suppliers. Before you sign up for a service, thoroughly consider the conditions of the contract to make sure they align with your long-term goals.

3.Aesthetics:

The appearance and feel of a point-of-sale system will undoubtedly affect the reputation of physical stores.

Similarly, the way the eCommerce shopping cart and online order payment terminal work and look will affect how customers interact with the site.

Reduced revenue or even customers switching to a competitor could result from a bad customer experience.

You should look at how customisable the technology offered by various providers is for both your eCommerce website and the in-store point-of-sale system.Does it give your clients the kind of experience you desire?

How a website and POS can be integrated

Which vendor you select will largely determine the mechanics of integrating point-of-sale software with your website.

The assistance of a development team is frequently required for larger integrations. Various suppliers provide varying degrees of assistance throughout this shift.

In this approach, the bulk of the work is done at the start. It will take far more effort to choose and then implement your preferred integration than it will to run it on a daily basis.

When the process is finished, your company will benefit from all of the advantages that come with integration.

Let's examine some key aspects about the first and most crucial choice before taking a closer look at the integration procedure.

6 steps for integrating POS with your website 

If you wish to successfully integrate your POS system with your website, keep in mind the following crucial criteria.

1.Product description and web photos :

You might need to re-catalogue your current inventory, depending on the system you are using.

Make sure you keep an eye on and update your product listings within the parameters that your eCommerce system recommends.

Consistent product naming and tagging techniques, as well as specified image (file size, type, and dimensions) and word count standards, must be followed.

2.Reports on sales :

A POS report covering both retail and eCommerce stores will be generated by your recently integrated POS system.

Make a note to learn how this operates and how it varies from your existing point-of-sale system.Regularly reviewing this data will help you better understand how your cash flow is managed and align your business strategy. It also gives you insights into client behaviour.

It goes without saying that onboarding employees early in the process is essential within your company. You will be better equipped to utilise the integration's full potential the more training they receive.

3.Data transfer :

Transferring data from your current retail point of sale system and/or online business will be a sensible first step if you are changing providers instead of upgrading an existing one.

Verify that you have set up all required notifications and allowed the appropriate parties access to your new system.

This could also be a chance to make sure that your retail business and eCommerce platform are utilising the same SKU codes and that the reporting in your accounting software is in sync.

Data from your customers and your unified shop can then be transferred between platforms.

Businesses can anticipate that an integration will take anything from one hour to many months, depending on the size of the solution being installed.

4.Webpage speed:

A sluggish eCommerce store is the biggest turnoff for customers. You risk losing a substantial portion of your company if the Largest Contentful Paint (LCP) of your product pages is less than 2.5 seconds.

File types and image sizes can also have a significant impact on this. Or there may be a more serious problem with the code of your webpage or the server hosting company.

To ensure that all people can access your pages fast and easily, collaborate with a web developer.

5.Plan routine inspections of your online store:

After your eCommerce POS integration is finished, you should periodically consider it from the perspective of your clients.

This is done not only to keep an eye out for possible mistakes but also to see if there is anything that can be done to improve the user experience in general.In fact, according to a recent research of business-to-business buyers, 74% of them would buy from a competitor if their vendor's online store was unable to meet their expectations.

Your in-store staff should be able to provide you with accurate and timely feedback on how the retail point-of-sale side is operating.

6.Email marketing integration:

It's possible that your POS system and your existing email marketing system can be integrated. Email marketing is now integrated into a lot of retail point-of-sale systems.

As was already said, this feature also makes it consistent with your capacity to deliver and monitor discounts and promotions to your clients.

Your email marketing skills will undoubtedly increase as a result of the new cross-channel analytics you acquire.

Conclusion 

Nowadays, companies must consider both their online and physical stores as components of the same retail system. One of the most important steps in doing this is integrating your POS system with your website.Integration will improve eCommerce operations and your store in a number of ways. In the end, buyer journeys and clear, consistent touchpoints will be provided via in-store and eCommerce POS connectivity, which will enhance the consumer experience.Additionally, it will allow you to greatly enhance your marketing and inventory control skills.You risk losing eCommerce revenue if customers are unable to make straight, easy purchases from your online store. It's similar to denying customers access to your physical stores. Short-term effort will be needed for POS integration. It's not always easy to find the ideal integrated solution for your company. However, by lowering administrative work, it will ultimately save you time.Your eCommerce division will be operating at full capacity alongside the rest of your company once you have addressed the points mentioned in the aforementioned article. Then, you may spend more time using the data to spur innovation and boost sales rather than spending as much time reconciling it.